Midjourney
A text-to-image product known for its aesthetics
United States Startup Closed
WHAT IT IS
Midjourney was founded in 2021 and offers a text-to-image service. It is known for a closed model and tuned default aesthetics, delivered to users through the web and chat tools.
Why it matters
It made "does the output look good" the core of the product, proving that in text-to-image, aesthetics and tuning alone can form a competitive edge, not just model scale.
Key milestones
- 2021
Founded
- 2022
Opened a public beta